Thanks for sharing another thought-provoking idea, Jason.

While I agree with your main point, that it’s healthier to build a software business that is not disproportionately influenced (and worse, buoyed) by 1–2 large companies, I think there may be a caveat you didn’t mention.

If your company is in the early stages, mixing consulting (for mid to large firms) with your product will keep money coming in, especially if you are running a cashflow-positive business that hasn’t (and maybe won’t ever) take venture money. Another upside to this is that you’ll get to learn from working with big companies and refine your product until it has a mainstream flavour (product-market fit). Because this process takes time, and time means money to a business, I think it’s really ok to be doing this in the early stages of building a company.

But I agree, software companies should constantly work towards the goal of a “static star”.